What is a funnel analysis in CRM?

Funnel analysis in CRM is a method used to track customer engagement stages throughout their journey with a product or service. It visualizes the stages that potential customers navigate from awareness to purchase, helping organizations understand how many customers successfully move from one stage to the next. This analytical approach allows businesses to identify where they might be losing potential customers and optimize their marketing and sales processes accordingly.

By focusing on the customer engagement stages, organizations can enhance their strategies to improve conversion rates and overall customer experience. This emphasis on the customer journey is critical for understanding customer behavior, tailoring marketing efforts, and ultimately driving sales growth.