Which data visualization technique is best for showing relationships between two variables in CRM Analytics?

Scatter plots are particularly effective for illustrating the relationship between two variables because they allow you to visualize data points on a two-dimensional graph, where each axis represents one of the variables. This format enables users to observe how changes in one variable correspond to changes in another. By plotting individual data points, it's easier to identify trends, correlations, and any potential clusters or outliers within the data.

When using scatter plots, the distribution of the points can suggest different types of relationships, such as linear, quadratic, or no correlation. This provides a powerful way to analyze the intensity and direction of the relationship between the variables.

Other visualization types, such as pie charts, bar graphs, and line charts, serve different purposes. Pie charts are useful for showing proportions within a whole, while bar graphs display categorical comparisons and are not suited for depicting relationships between continuous data. Line charts are great for showing trends over time but typically focus on a single variable and do not effectively express the interaction between two differing variables.